\u00d6rg\u00fctsel Sadakat kavram\u0131 \u00f6zellikle pandemi d\u00f6neminden bu yana i\u015fletmeler i\u00e7in daha \u00f6nemli bir hal ald\u0131. Ge\u00e7ti\u011fimiz g\u00fcnlerde 10uncusu d\u00fczenlenen Hitit \u00dcniversitesi \u00d6\u011frenci Kongresi’nde sundu\u011fum \u00d6rg\u00fctsel Sadakat ve Motivasyon ili\u015fkisini irdeleyen bildiriden notlar payla\u015fmak istedim. <\/p>\n
“21. Y\u00dcZYIL D\u0130NAM\u0130KLER\u0130 VE MOT\u0130VASYONEL \u00c7ALI\u015eMALAR KAPSAMINDA \u00d6RG\u00dcTSEL SADAKAT KAVRAMININ \u00d6NEM\u0130” ba\u015fl\u0131kl\u0131 bildiride \u00f6zellikle dikkat \u00e7ekmek istedi\u011fim k\u0131s\u0131mlar\u0131 sizler i\u00e7in derledim.<\/p>\n
Yee ve di\u011ferleri (2010), \u00e7al\u0131\u015fan sadakatinin i\u015f yerinde \u00e7al\u0131\u015fanlar\u0131n davran\u0131\u015flar\u0131n\u0131 anlayabilmek i\u00e7in \u00f6nemli bir unsur oldu\u011funu belirtmi\u015flerdir. Ba\u015fka bir ara\u015ft\u0131rmada ise sad\u0131k \u00e7al\u0131\u015fanlar\u0131n \u00f6rg\u00fcte ba\u011fl\u0131l\u0131k ve \u00f6rg\u00fct\u00fcn de\u011ferlerine, vizyonuna ve ama\u00e7lar\u0131na g\u00fc\u00e7l\u00fc bir \u00f6zde\u015fle\u015fme g\u00f6sterdikleri ifade edilmi\u015ftir (Ali, Krishnan ve Azim, 1997).<\/p>\n
Ayr\u0131ca sad\u0131k \u00e7al\u0131\u015fanlar\u0131n m\u00fc\u015fteri sadakati de yarat\u0131p m\u00fc\u015fteri potansiyelini geli\u015ftiren bir unsur oldu\u011fu da s\u00f6ylenebilir. \u00d6rg\u00fct yap\u0131s\u0131 ve \u00f6rg\u00fct\u00fcn devaml\u0131l\u0131\u011f\u0131 i\u00e7in \u00f6nem arz eden bir kavram olan sadakat kavram\u0131 ile ilgili yap\u0131lan \u00e7al\u0131\u015fmalar incelendi\u011finde, kavram\u0131 etkileyen unsurlar olarak genellikle kazan\u00e7, liderlik, de\u011fer uyumu gibi konular\u0131 \u00e7evresinde ele al\u0131nd\u0131\u011f\u0131, motivasyon temelli ki\u015fisel geli\u015fim \u00e7al\u0131\u015fmalar\u0131n\u0131n konuyla ili\u015fkisinin yeterince incelenmedi\u011fi s\u00f6ylenebilir.<\/p>\n
\u00d6rg\u00fctsel Sadakat ve Motivasyon \u0130li\u015fkisi<\/strong><\/p>\n A\u011fca ve Ertan (2008) taraf\u0131ndan y\u00fcr\u00fct\u00fclen \u201cDuygusal Ba\u011fl\u0131l\u0131k \u0130\u00e7sel Motivasyon \u0130li\u015fkisi: \u201cAntalya\u2019da Be\u015f Y\u0131ld\u0131zl\u0131 Otellerde Bir \u0130nceleme\u201d ba\u015fl\u0131kl\u0131 \u00e7al\u0131\u015fma, 20 adet be\u015f y\u0131ld\u0131zl\u0131 otel i\u015fletmesindeki toplam 402 \u00e7al\u0131\u015fandan olu\u015fmaktad\u0131r. Ara\u015ft\u0131rma sonucunda, bulgular \u201cduygusal ba\u011fl\u0131l\u0131k\u201d ile \u201ci\u00e7sel motivasyon\u201d aras\u0131nda anlaml\u0131 ve pozitif bir ili\u015fki ortaya \u00e7\u0131km\u0131\u015ft\u0131r.<\/p>\n Akbolat vd. (2013) taraf\u0131ndan y\u00fcr\u00fct\u00fclen \u201cD\u00f6n\u00fc\u015f\u00fcmc\u00fc Liderlik Davran\u0131\u015f\u0131n\u0131n Motivasyon ve Duygusal Ba\u011fl\u0131l\u0131\u011fa Etkisi\u201d ba\u015fl\u0131kl\u0131 \u00e7al\u0131\u015fmaya, 452 sa\u011fl\u0131k \u00e7al\u0131\u015fan\u0131 kat\u0131lm\u0131\u015ft\u0131r. \u00c7al\u0131\u015fma sonu\u00e7lar\u0131na g\u00f6re \u201cduygusal ba\u011fl\u0131l\u0131k\u201d ve \u201cmotivasyon\u201d aras\u0131nda y\u00fcksek seviyede anlaml\u0131 ve pozitif y\u00f6nl\u00fc bir ili\u015fki bulunmaktad\u0131r.<\/p>\n Zeynel ve \u00c7ak\u0131rc\u0131 (2015) taraf\u0131ndan y\u00fcr\u00fct\u00fclen \u201cMesleki Motivasyonun, \u0130\u015f Tatmini ve \u00d6rg\u00fctsel Ba\u011fl\u0131l\u0131k \u00dczerine Etkisi: Akademisyenler \u00dczerine G\u00f6rg\u00fcl Bir Ara\u015ft\u0131rma\u201d ba\u011fl\u0131kl\u0131 \u00e7al\u0131\u015fma, 378 akademisyen \u00fczerinde yap\u0131lm\u0131\u015ft\u0131r. Ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131na g\u00f6re mesleki motivasyon d\u00fczeyi i\u015f tatmini d\u00fczeyini ve \u00f6rg\u00fctsel ba\u011fl\u0131l\u0131k d\u00fczeyini g\u00fc\u00e7l\u00fc ve pozitif y\u00f6nde etkilemektedir.<\/p>\n Bilge vd. (2015) taraf\u0131ndan y\u00fcr\u00fct\u00fclen \u201c\u0130\u00e7sel-D\u0131\u015fsal Motivasyon ile \u00d6rg\u00fctsel Ba\u011fl\u0131l\u0131k Aras\u0131ndaki \u0130li\u015fkinin Ara\u015ft\u0131r\u0131lmas\u0131\u201d ba\u015fl\u0131kl\u0131 \u00e7al\u0131\u015fmaya, 193 hem\u015fire kat\u0131lm\u0131\u015ft\u0131r. \u00c7al\u0131\u015fma sonu\u00e7lar\u0131na g\u00f6re, \u201cd\u0131\u015fsal motivasyonun\u201d, \u201c\u00f6rg\u00fctsel ba\u011fl\u0131l\u0131\u011f\u0131n \u201d alt fakt\u00f6rleri \u00fczerinde pozitif etkiye sahip oldu\u011fu ve \u201ci\u00e7sel motivasyonun\u201d \u201c\u00f6rg\u00fctsel ba\u011fl\u0131l\u0131\u011f\u0131n\u201d alt fakt\u00f6rleri \u00fczerinde negatif etkiye sahip oldu\u011fu do\u011frulanm\u0131\u015ft\u0131r.<\/p>\n Devam\u0131 gelecek, takipte kal\u0131n \ud83d\ude42<\/p>\n G\u00f6ksel Aksel<\/p>\n